Sensemaking in Change Communication
Most change comms miss the mark because they skip the first and most important question: what are we actually asking people to make sense of? Here’s how to turn confusion into clarity.
Strategic Communications
Why Leadership Communication Fails (Even When the Intent Is Good)
Did you know? Only 7% of employees believe workplace communication is accurate, timely, and open. Yet, 86% of workers and executives say poor communication is the top reason for workplace failures. Leadership messages often miss the mark, even with the best intentions. Why? Here’s a quick breakdown:
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Operating Models for Communication in an AI Age
AI isn't coming — it's already here.
In organisational communication, AI has moved beyond being just a tool. It’s becoming a co-worker: generating content, analysing audiences, optimising campaigns, even simulating stakeholder reactions.
Rather than resisting this change, leaders need to reimagine communication operating models — designing systems
How to conduct a communications review
Struggling with misalignment, lost momentum, or communication noise inside your organisation?
A communications review, done properly, doesn’t just spot surface problems — it diagnoses system-level issues, refocuses your messaging architecture, and builds the clarity needed to drive action.
Here's how to approach it in a way that delivers
How to review a communications function
Reviewing your communications function can enhance alignment, improve leadership messaging, and boost employee engagement for greater organisational success.
SCQA Framework for Leadership Stories
Learn how to use the SCQA framework to craft compelling leadership stories that clarify messages, inspire teams, and drive action.
ABT Framework for Leadership Stories
Learn how the ABT framework enhances leadership storytelling, fostering team engagement and clear communication through structured narratives.