Using Metaphors in Change Narratives
The best change messages don’t just inform — they stick. This guide explores how to use metaphors that give meaning to strategy and help people make sense of change.
Activating Behaviour During Change
The measure of any change isn’t what people say—it’s what they do. This article explores how to activate behaviour change through communication, with theory, tactics, and practical insight.
Creating True Alignment For Organisational Change
Alignment is the connective tissue of change. This article walks through how to build a real alignment pathway—starting with leaders, enrolling managers, and preparing teams for behavioural action.
Sensemaking in Change Communication
Most change comms miss the mark because they skip the first and most important question: what are we actually asking people to make sense of? Here’s how to turn confusion into clarity.
How to Communicate Change
Most change communication fails because it’s bolted on too late or treated like internal PR. This no-nonsense guide breaks down how to build strategic, effective communication into the heart of your change programme - from sensemaking to behaviour activation.