
How to create your leadership origin story
Learn to craft your leadership origin story to connect with your team, communicate values, and inspire trust through shared experiences.
Stories don’t just inspire — they structure how we understand and lead. This collection explores the craft and strategy of storytelling in business. From leader narratives and brand storytelling to sensemaking during change, these articles show how stories shape meaning, spark emotion, and drive action. Whether you're building a pitch, navigating a crisis, or rallying a team, storytelling is your most human tool for influence.