With Not To – Why Employee Engagement Has to Be Real, Not Faked
You can’t fake engagement. Employees know when they’re being ‘done to.’ This article explores how to involve people meaningfully in change — and why it matters more than ever.
Communications and Engagement Are Two Sides of the Same Coin – Don’t Split Them
Most organisations treat communication and engagement as separate disciplines. In change, that’s a mistake. This article explores why they need to be reconnected—and what happens when they are.
The Four Types of Organisational Change and How to Communicate Them
Change fatigue has turned into change overwhelm. This article shows how to match your communication style to the scale and impact of change, using a four-part framework adapted from Balogun and Hope Hailey.
Change and Transformation Visions – Painting the Future State
A well-crafted vision isn't a slogan. It's a tool to lead, align and energise your organisation through change. Here's how to paint the future state so people can move towards it with confidence.
The Art of the Backstitch – Why You Need to Return and Return Again to Your Narrative
Change communication isn't a straight line. This article explores how returning to your narrative — the way a backstitch reinforces a seam — is the key to lasting understanding, alignment and momentum.
Creating a Change Narrative
Most change communications fall flat because they’re trying to deliver a message without a story. This article shows how to create a strategic change narrative that helps people understand, believe and act.
Using Metaphors in Change Narratives
The best change messages don’t just inform — they stick. This guide explores how to use metaphors that give meaning to strategy and help people make sense of change.