
SCQA Framework for Leadership Stories
Learn how to use the SCQA framework to craft compelling leadership stories that clarify messages, inspire teams, and drive action.
Stories don’t just inspire — they structure how we understand and lead. This collection explores the craft and strategy of storytelling in business. From leader narratives and brand storytelling to sensemaking during change, these articles show how stories shape meaning, spark emotion, and drive action. Whether you're building a pitch, navigating a crisis, or rallying a team, storytelling is your most human tool for influence.