Why Communication Problems Are Almost Never About Comms
Communication issues in organisations often stem from misaligned expectations, trust deficits, and unchallenged assumptions rather than tools or skills.
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A Strategic Communication Audit Is Not a Style Guide Review
Learn the vital differences between communication audits and style guide reviews, and how they impact your organisation's messaging and effectiveness.
Creating a Change Narrative
Most change communications fall flat because they’re trying to deliver a message without a story. This article shows how to create a strategic change narrative that helps people understand, believe and act.
The Gap Between What You’re Saying and What People Are Hearing
Explore how communication gaps hinder leadership effectiveness and learn practical strategies to enhance clarity within your team.
Using Metaphors in Change Narratives
The best change messages don’t just inform — they stick. This guide explores how to use metaphors that give meaning to strategy and help people make sense of change.
The 5 Questions Every Effective Communication Audit Should Answer
Learn how to conduct an effective communication audit by addressing key questions that improve clarity, engagement, and strategic alignment.
Before You Redesign Your Brand or Roll Out a Change Plan, Read This
Successful change relies on clarity, timing, and leadership. Learn how to communicate effectively and avoid common pitfalls in your change initiatives.
You’re Not Communicating Strategically - You’re Just Broadcasting
Effective communication goes beyond broadcasting; it requires engagement, understanding, and a strategic approach to foster alignment and action.
How to Know If Your Organisation's Message is Landing (Or Just Noise)
Learn how to ensure your organisation's messages resonate, inspire action, and cut through the noise with effective communication strategies.
Activating Behaviour During Change
The measure of any change isn’t what people say—it’s what they do. This article explores how to activate behaviour change through communication, with theory, tactics, and practical insight.
Creating True Alignment For Organisational Change
Alignment is the connective tissue of change. This article walks through how to build a real alignment pathway—starting with leaders, enrolling managers, and preparing teams for behavioural action.
Sensemaking in Change Communication
Most change comms miss the mark because they skip the first and most important question: what are we actually asking people to make sense of? Here’s how to turn confusion into clarity.
The Sensemaking–Alignment–Activation Model: What Change Communication Is Really For
Most people treat change comms like a messaging exercise. But it’s much more than that. This model helps leaders and communicators drive real change by making sense of what’s happening, building alignment, and activating behaviour at every level.
How to Communicate Change
Most change communication fails because it’s bolted on too late or treated like internal PR. This no-nonsense guide breaks down how to build strategic, effective communication into the heart of your change programme - from sensemaking to behaviour activation.